Combine the broad reach of billboard advertising with the precision targeting of Connected TV for maximum brand impact and measurable results.
Connected TV (CTV) advertising delivers video ads through internet-connected devices like smart TVs, streaming sticks (Roku, Fire TV), and gaming consoles. Unlike traditional TV, CTV allows precise targeting based on demographics, interests, and viewing behavior – all with measurable results. Learn more about programmatic advertising to understand the technology behind it.
Target by demographics, interests, location, and viewing behavior for pinpoint accuracy.
Track impressions, completion rates, and conversions with detailed analytics.
Reach entire households during premium viewing moments on the big screen.
98% completion rates ensure your full message is seen and heard.
Studies show that combining OOH with digital video increases brand recall by 2.5x. Billboards create awareness during daily commutes, while CTV reinforces the message at home during premium viewing moments.
Use billboards for geographic coverage in specific markets (like Philadelphia or Pittsburgh), then layer CTV targeting to reach those same audiences based on their viewing habits and interests.
Billboard CPMs of $3-8 combined with CTV CPMs of $15-25 deliver a blended cost-per-reach that outperforms traditional TV advertising while providing better targeting and measurement.
Start with billboard placements in your key markets. High-traffic corridors, downtown areas, and commuter routes establish broad awareness.
Use first-party data, lookalike audiences, and contextual targeting to reach your ideal customers on streaming platforms.
Ensure your billboard creative and CTV spots share consistent branding, messaging, and calls-to-action for maximum reinforcement.
Track foot traffic, website visits, and conversion lift. Use attribution tools to understand the combined impact of both channels.
CTV (Connected TV) advertising delivers video ads through internet-connected devices like smart TVs, streaming sticks, and gaming consoles. Unlike traditional TV, CTV allows precise targeting and measurable results.
CTV and billboards create a powerful omnichannel approach. Billboards build broad awareness in specific geographic areas, while CTV reinforces the message with targeted video content to the same audiences at home.
A starter omnichannel campaign might run $5,000-$10,000/month ($2,500-5,000 billboard + $2,500-5,000 CTV). Larger markets and longer campaigns scale accordingly. Check our pricing guide for details.
Let EasyBillboard help you combine billboard and CTV advertising for maximum brand impact.
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