Restaurant Billboard Advertising
Drive foot traffic and increase sales with strategic billboard advertising. Complete guide to food photography, proximity messaging, and proven ROI strategies for restaurants. Whether you're a small business owner or multi-location chain, explore pricing options in markets like Reading, Allentown, and Philadelphia.
Reach hungry commuters during meal decision windows. 73% of dining decisions are made within 1 hour of eating.
Food photography drives immediate cravings. 68% of diners say billboard food images influenced their restaurant choice.
Target billboards within 1-3 miles of your location. "Next Exit" messaging converts 3x better than generic ads. Learn more about digital vs traditional billboards for restaurants.
Daily commuters see your billboard 20+ times per month. Repeated exposure builds brand recognition and trust.
| Market Type | Monthly Cost | Best For |
|---|---|---|
| Small Town / Rural | $500 - $1,200 | Local diners, family restaurants |
| Mid-Size City | $1,200 - $2,000 | Chain locations, casual dining |
| Major Metro | $2,000 - $3,000+ | Fine dining, multi-location brands |
Local BBQ joint placed 3 digital billboards on Route 222 showing mouthwatering brisket photos with "Exit 23 - 2 Miles" messaging.
Regional pizza chain ran lunch specials on 5 billboards near office parks, updating creative weekly with new deals.
Restaurant billboard advertising costs $500-$3,000/month depending on market size and location. Small town billboards start at $500/month, while major metro locations can reach $3,000+/month.
The best billboard locations are within 1-3 miles of your restaurant on high-traffic commuter routes. Target billboards near highway exits, major intersections, and routes with heavy lunch/dinner traffic.
Track billboard ROI by asking new customers how they heard about you, using unique promo codes on billboards, monitoring sales increases during campaign periods, and tracking foot traffic patterns.
Effective restaurant billboards include high-quality food photography, your restaurant name/logo, proximity messaging (distance/exit number), one key offer or menu item, and minimal text (7 words or less).
Run restaurant billboard campaigns for at least 3-6 months to build awareness and frequency. Short-term campaigns (1-2 months) work for grand openings or limited-time promotions.
Get a custom billboard proposal with food photography tips, strategic locations, and pricing for your market.
Discover more billboard opportunities and expert guides
6M+ metro
2.4M metro
Lehigh Valley
PA capital
NEPA
NYC metro
Pricing guide
Digital vs static
From $300/mo
Food & dining
Campaigns
Get expert guidance and transparent pricing.